Your Confidant and co-pilot for navigating the ecommerce universe.
With the help of a few of my friends...
Hey crew, Lauren here! Friends call me Fenny.
After nearly a decade navigating the ecommerce world, I wanted to package up earned lessons and share them with you.
As a seasoned brand scout, I’ve worked with hundreds of emerging brands, helping them get products into the hands of new fans. Along the way, I’ve had countless conversations with retail leaders, swapping notes on brand storytelling, consumer trends, and how to compete in this ever-changing ecommerce landscape.
For my day job, I run an ecommerce company by the same name, Confidants. We cut through the clutter to help women discover emerging brands that align with their values and vibe.
I’m an first-time entrepreneur eager to share lessons and challenges, many of which I solve by phoning a friend. Literally. Lucky for me, these friends are generous with their time and at the top of their game, leading disruptive strategies at cult-favorite consumer brands, notable agencies, or global retail titans.
What to expect in this newsletter
Real talk, it will be messy in the beginning. This newsletter is very much personal practice in letting go of perfection to make space for knowledge sharing. Here’s what to expect:
Interviews with founders and leaders creating the next generation of cult-favorite, digitally native brands.
Consumer trends and commentary. What could that include? Natural wine, CBD anything, loungewear > workwear, vegan shoes, super powered superfoods, low-alcohol beverages, the circular economy, and whatever else hits our radar.
Frameworks, guides, tips, and app recommendations to save time + energy on the quest to building an ecommerce business.
Experiments, because curiosity is my strongest personality trait. Buckle up, it may get weird, but promise it will be fun.
Sign up now so you don’t miss the first issue.
In the meantime, tell your friends!